F9: The Fast Saga, the ninth installment in the action franchise starring Vin Diesel, grossed an estimated $70 million in its North American debut this weekend.
According to Variety, the ninth edition in the Fast and Furious franchise soared to the summit of the box office during its opening weekend (27th June).
The film debuted to a whopping $70 million in over 4,000 North American theaters, becoming the largest opening for a film in the United States during the COVID-19 era. The previous peak was achieved by A Quiet Place Part II, which grossed $48.3 million in its launch weekend.
Watch: F9 - Official Trailer
The movie also performed better than the spinoff film Hobbs & Shaw (2019), which earned $60 million in its first weekend. In the film, Vin Diesel reprises his role as Dominic Toretto, alongside John Cena as his sibling Jakob, Mia (Jordana Brewster), Letty (Michelle Rodriguez), Tej (Ludacris), Roman (Tyrese), and Ramsey (Nathalie Emmanuel), in addition to a cameo appearance from Cardi B as Leysa.
The release of F9 coincided with a nationwide relaxation of Covid-related regulations and a rise in the number of open theaters. As per Comscore data, 80 percent of North American cinemas were open this weekend.
Consumer trust in returning to cinema halls has increased as vaccination rates continue to improve and the incidence of coronavirus infections decreases.
These viewers are also being introduced to new movie promotion on the big screen, which may attract them to revisit for future releases — particularly movies like F9, which is currently only available in cinemas and will not be accesible on the streaming platforms until a later date.